RE/MAX, India’s top Real Estate Network, has appointed actor and producer Lara Dutta and her husband, the globally renowned ace Indian tennis player Mahesh Bhupati as their Brand Ambassadors. Mr. Bhupati, part of the elite group of eight tennis players who have achieved a career Grand Slam in mixed doubles and Ms. Dutta, actress, model and beauty queen, represent the coming together of two most successful personalities united by the love and admiration for each other. The power couple as RE/MAX’s brand ambassadors will be endorsing a real estate venture for the first time in India.
RE/MAX is a world-wide success phenomenon in many countries and has played a pioneering role in shaping the unorganized real estate market across the world. RE/MAX with its unique concept combines maximum commissions and the best support services to attract top agents, and is continually increasing the number of new entrants to the real estate business.
Speaking on their association with RE/MAX, Mahesh and Lara jointly stated, “We are delighted to be associated with RE/MAX India which has been a preferred real estate partner for millions of customers. We are particularly excited to be a part of this new journey wherein RE/MAX India is planning to expand rapidly between now and 2020.”
Commenting on the announcement, Mr.Yatin Sharma, COO, RE/MAX India said, “We are immensely proud to have Mr. Mahesh Bhupati and Ms. Lara Dutta as the part of RE/MAX Family. REMAX as a brand embodies universal connect with People, Personality, Professionalism & Pride. Both Lara & Mahesh bring all these qualities and much more in their personalities which instantly connects with people through their professional achievements & the pride they have brought to the country. With the recent launch of our new brand identity, this association comes at the most opportune time. While we establish ourselves as the “Brand of Choice” in real estate broking across India, this association will further strengthen our brands appeal and take RE/MAX to a new orbit in revenue market share.”
RE/MAX plans to expand from 70 Broker offices (franchises) to 200 and from 200 broker agents to 2000+ by 2020. As an equal opportunity player, the company is planning to hire more women brokers in India keeping in line with RE/MAX internationals network statistics where 55% of 116000+ agents are women.