India’s premier jewellery brand, P C Jewellers, recently signed Bollywood star couple Akshay Kumar and his wife Twinkle Khanna as its Brand Ambassador to enhance its national presence and consumer trust in the market.
Speaking on the partnership, Balram Garg, Managing Director PC Jeweller said, “We are thrilled to announce Akshay Kumar and Twinkle Khanna as PC Jeweller’s brand ambassador and we warmly welcome them to the PCJ family. The star couple sets formidable example about bond of love and cherishing relationship. We believe this association will further add spirit to the brand and strengthen PC Jeweller brand image in the country.”
On being the Brand Ambassador of PC Jeweller, the star couple Akshay Kumar and Twinkle Khanna said, “It has been an absolute pleasure to be a part of the PCJ family and we are happy to be associated with the brand known in the country for its jewellery, design, captainship and trust. We look forward to being a part of its fascinating growth journey in India”.
Both Akshay and Twinkle’s brand presence resonate with luxurious style of PC Jeweller as a brand. The company also released a TV and print commercial featuring the dynamic star couple encapsulating the essence of the brand and the art of jewellery creation.