India’s largest subscription-driven, video-entertainment app – nexGTV, today announced new enhancements to its portfolio of exclusive, premium, digital content by integrating #fame – India’s leading digital entertainment network, on its platform.
The initiative marks the first time that the Top-ranked Entertainment App, a well-known publisher and home to tons of multi-lingual, pan-India content comprising 150+ Live TV channels, thousands of movies, reputed TV Shows and Videos on Demand on a variety of themes, has integrated content from another well-known pure-play ’digital’ entertainment network into its portfolio, together with that from other renowned broadcasters such as Sun, Sony, Colors, Rajshri, Shemaroo and a host of others.
NexGTv had recently launched It’s My City – India’s first 14-episode mobi-series, together with Priyanka Chopra, making its debut as a creator of original content in the Mobile TV and OTT space. The series, which highlights the daily lives and challenges in the lives of four young women staying away from home in search of their dreams, has been received extremely well by its viewers.
Commenting on the development, Mr. Abhesh Verma, COO, nexGTV said, “We make constant efforts to bring contemporary content on the App for our users. nexGTv is the preferred mobile entertainment destination for a host of consumers since years and while Live TV is what we are best known for, our association with #fame will strengthen our Video on Demand portfolio. It’s important for us to return the trust and time our subscribers spend with us making sure that the most relevant content is available on our platform. We are hopeful that content from #fame will work well with both our existing and prospective customers, helping us retain our fresh & edgy appeal.”
As part of the agreement, #fame will create and ’premiere’ content exclusively on nexGTV prior to publishing it on alternate channels. The arrangement also covers its Karan Johar hosted hit-series ’Lakme School of Style’ for viewers to enjoy. In addition to premiere content, nexGTV viewers will also get access to #fame’s existing repository of exciting and original digital content from its other channels and properties including #fame comedy, fashion, music, food, websinger etc.
#fame content will be available for all nexGTV subscribers under a special category by the same name.