MS Dhoni Launches His Own Fitness And Active Lifestyle Brand ‘Seven’ In Ranchi

Image Courtesy: Rhiti Sports Management (P) Ltd

A fitness and active lifestyle brand, SEVEN by MS Dhoni, opened its first exclusive outlet in Ranchi. The store located at the Nucleus Mall, Circular Road was inaugurated by, MS Dhoni himself. Launched in February 2016, the brand has presence across 309 multi-store outlets PAN India and is also available on leading e-commerce platforms like Jabong, Myntra, TataCliq etc along with its own website

SEVEN, a brand by MS Dhoni houses a wide array of fitness categories such as running, training and lifestyle sport with a product portfolio that encompasses an attractive variety of footwear, apparel and accessories for both men and women. Each of SEVEN’s products incorporates industry’s latest technologies across categories and blends to be a perfect combination of style with comfort. Designed for the free spirited youth of today, SEVEN’s footwear categories are concocted with ace technologies such as Buoyance, a gel based cushioning insert, 40 Mesh- engineered single unit upper using multiple layer, Loop, a technology that enhances flexibility, breathability of the upper, etc. Its apparel’s domain offers innovations such as Reflectec, a high visibility graphic that reflects bright under light, tri-cool, a moisture wicking treatment that allows the fabric to disperse the moisture, preventing sweat absorption, amongst several other impressive technologies.”

The brand’s global ambassador, Indian cricketing legend and the only cricketer in the world to win all ICC trophies Mahendra Singh Dhoni commented “Fitness is crucial not only for sports activities but is also the need for a healthy life.  I have always focused on various sports like football and badminton to keep a better form in the field. Fitness gear is the core of performance for any workout session. Keeping this in mind, SEVEN’s products are designed with perfection and are standard for fitness regimes. I am extremely elated with the development, afterall Ranchi is my hometown.”

 “I fully resonate with Rhiti Sport’s philosophy which is to democratize sports and re-infuse the true spirit of sportsmanship for a healthy lifestyle and I am committed to further this promise in everything I do.’, he added.

Connecting with the vibrant aura of its Brand Ambassador, MSD, Seven Brand store ambience is visually appealing with raw and urban material palette that offers a unique shopping environment. Each layer of the showroom is lit in a warm day light, creating a striking and hypnotic experience for customers. The brand’s #Changemaker attitude can easily be seen resonating throughout the collection stored in the contemporary outlet at, Nucleus Mall, Circular Road in Ranchi.

Mr. Arun Pandey, CMD and Chairman, Rhiti Group, India’s fastest growing conglomerate with interests in sports, fitness and entertainment said,SEVEN by MS Dhoni is the first Indian International sports brand and we are focused on taking it to places. This exclusive store in Ranchi is our first step in that direction. We plan to open 20 to 25 exclusive stores by the end of 2017 and about 275 outlets by 2020. With a current focus on satellite and key cities, we also plan to expand to tier II and Tier III cities in near future”.

On its opening ceremony, the store was flooded with a multitude of fitness enthusiasts and fans of Mahi. The brand also engaged the audiences through a 360 media and marketing campaign with #IamSEVEN.