In its 25th year of launch in India, popular pest control and mosquito repellent brand Mortein has announced Madhuri Dixit Nene as the Brand Ambassador of Mortein Insta range of liquid vaporizers with 100% faster Dengue protection.
This alliance is aimed at creating a partnership between Mortein and Madhuri to create an awareness about the menacing mosquito threat where every unprotected second counts in our attempt towards Dengue prevention. Mortein Insta powered with its double TFT formula gives 100% faster protection versus ordinary repellents hence, enabling Moms to keep their families protected, with its new tagline ‘Mom aur Mortein Sabse Tez’.
Commenting on her association with the brand, Madhuri Dixit Nene said, “Every mother desires a 100% protection for her family from the growing number of life threatening diseases like dengue and malaria. I am really glad to get an opportunity to work with Mortein, a leading global brand in pest control with deep knowledge and expertise in creating superior products. I urge all mothers and their families to join me in this fight against mosquitoes”.
On the announcement, Sukhleen Aneja, CMO, Marketing Director, South Asia RB Hygiene Home said, “We are pleased to announce UNICEF Goodwill ambassador, Madhuri Dixit Nene, as our brand ambassador for Mortein Insta. Madhuri exemplifies the contemporary Indian mother who is always on a look out for a faster and an effective solution to protect her family from diseases. We believe Madhuri will inspire mothers across the nation to choose a 100% faster solution against vector-borne diseases. This year we are happy to announce a new tulsi fragrance within our range of liquid vaporizers, which will be available for Rs. 72 for 35 ml and Rs 49 for a chotu refill pack”.