Popular cosmetic brand, Lakme India has signed upcoming actress/model Isabelle Kaif as their new Brand Ambassador. Isabelle, the sister of popular Bollywood actress Katrina Kaif will now join the likes of Kareena Kapoor Khan and Shraddha Kapoor to endorse the cosmetic brand.
A campaigns featuring Isabelle is expected to be launched in the coming months across all verticals i.e. television, print and digital.
Isabelle Kaif, Lakmé’s newest face said, “Lakmé is India’s favourite brand. It’s incredible to get an opportunity to represent a brand that has worked with the best makeup experts and introduced some of the biggest beauty trends and products. I am extremely excited to be starting my journey with this iconic brand.”
Purnima Lamba, Head of Innovations Lakmé said, “Lakmé has always been synonymous with Indian beauty and over the years some of the most iconic faces have been associated with us. We are proud to introduce Isabelle, following in her sister Katrina’s footsteps as a Lakmé discovery. We look forward to a long association and some great campaigns with her”
The brand is hoping that the Isabelle will succeed in replicating the success of her sister a former brand ambassador of Lakme and help the brand maintain pole position in India’s booming cosmetic market.