Honeywell, a leader in Connected Home technologies, is launching a public awareness-led campaign to educate people about the relatively unknown hazards of indoor air pollution. Featuring leading Indian actor and Brand Ambassador Kareena Kapoor Khan, the launch also introduced two new additions to the company’s indoor air purifier portfolio for Indian homes.
Honeywell is launching this integrated marketing campaign aiming to draw attention to, and raise public awareness about indoor air pollution and purification.
Talking about her association with the brand, Kareena Kapoor Khan said, “I’m glad to be associated with Honeywell for its strong technology heritage. Honeywell understands air pollution and purification inside our homes. That is important for me and my family, and I think I’m helping address an important issue with this campaign.”
Speaking at the launch, Vikas Chadha, president, Honeywell India, said, “Most of us are unaware that indoor air pollution poses a serious health hazard. We want to educate people that staying indoors doesn’t necessarily mean the air you’re breathing is safe. However, there are affordable technologies available now to help tackle this issue, even more for those who need relief from respiratory ailments, asthma, allergies, and other long term breathing and health problems. The technology used in our products is recommended for homes by the Indian Medical Academy for Preventive Healthcare.”
Dino Asvaintra, vice president and general manager, Honeywell Home and Building Technologies, Greater China/High Growth Regions for the Homes business, said, “We have the best technology available today, to provide ready-now solutions that work for Indian conditions. The Air Touch purifiers are designed to help every family immediately improve the air they and their loved ones breathe inside their homes. One of our goals has been to make our products more accessible – both in terms of superior user experience as well as affordability. We were very clear when we started to develop our residential air purifiers three years back, that clean air should be a basic right, not a luxury.”
Honeywell technologies are already in 150 million homes with connected thermostats, smoke detectors, advanced security systems, and air and water purification systems. The company developed its Air Touch range of air purifiers to address the ever-growing problem of air pollution inside Indian homes.