Home-grown mobile phone maker Jivi Mobiles recently launched an ad campaign featuring film actor and Brand Ambassador Irrfan Khan unveiling their new range of 4g smart phones.
Pankaj Anand, the CEO at Jivi Mobiles said, “It’s an absolute pleasure to announce Jivi Mobiles’ association with Mr. Irrfan Khan. We believe by roping in Mr. Khan, we will make our customers feel more comfortable and reassured about the brand Jivi Mobiles. Our plan is to have a long association with Mr. Khan and make him the face of all our forthcoming brand campaigns.”
Anand further added on why the company chose Irrfan as its Brand Ambassador, “His down to earth image of being the man-next-door has gelled very well with Indians, making him the ideal pick to endorse our products. This association will definitely take the brand closer to the consumers.”
Speaking about his association with Jivi Mobiles Irrfan said, “Jivi Mobiles has been holding to Indian roots. Company provides ideal companion for people who are looking for enhanced user experience at an affordable price and great reliability. I am very happy to associate with Jivi and look forward to working with them closely.”