ITC’s Foods Division recently announced the launch of another unique offering from its B Natural range of fruit beverages – B Natural 100% Pomegranate Juice. During this event, ITC also revealed health and fitness diva Shilpa Shetty Kundra as the new Brand Ambassador for B Natural Juices and Beverages. Unlike most other packaged fruit juices available in the market that are made from ‘fruit concentrates’, B Natural 100% Pomegranate Juice is made directly from the pulp of 25 hand-picked pomegranate fruits (in each pack), and has no added sugar, color, preservatives or flavor.
Actress and Wellness Enthusiast Shilpa Shetty Kundra said, “B Natural 100% Pomegranate Juice is a step towards educating people and helping them make a choice towards a healthy lifestyle. Being an advocate to health and fitness myself, I am proud to be associated with a brand like B Natural. I hope consumers enjoy the new offering and B Natural becomes their brand of choice.”
Speaking about the launch, Mr. Hemant Malik, Divisional Chief Executive, ITC Foods Division, said, “We continue to witness strengthening consumer preferences for healthy, wholesome and nutritious products, and are committed to creating and launching differentiated offers in the health and wellness space across our portfolio. The launch of B Natural 100% Pomegranate Juice is a step in this direction. We are committed to offering genuine value to our customers in terms of both health and taste and B Natural Pomegranate Juice is another innovative offering that will delight our consumers.”
With the launch of B Natural 100% Pomegranate Juice, and the on-boarding of Shilpa Shetty as Brand Ambassador, ITC is clearly upping the ante on B Natural.