Genesis Foundation’s Goa Rhythm & Blues Festival Will Take Over Goa To Give Life A Chance

Genesis Foundation’s Goa Rhythm & Blues Festival Will Take Over Goa To Give Life A Chance

Harmonising musical strings and tugging at heart-strings to aid critically ill under-privileged children is what Goa Rhythm and Blues music festival is all about!

Genesis Foundation, which champions the cause of critically ill under-privileged kids, is all set to host the first edition of Goa Rhythm & Blues Festival (#GoaRnB), its latest fundraiser event. #GoaRnB will be held at Taj Vivanta, Fort Aguada, Goa on October 30-31 (Friday and Saturday), 2015. 

After achieving major success and attention in Kasauli, Himachal, the two-day long music festival, #GoaRnB, will bring some well-known bands, artists and musicians together in Goa to perform for the benefit of 15 critically ill under-privileged children, suffering from cardiac disorders, cancer, physical deformity and Thalassemia.

The event is well supported by a number of renowned brands, including Grey Goose, Kingfisher, PepsiCo India, Capital First Ltd, Encompass, Vivanta by Taj Fort Aguada, Quik Relations, ACTFAQs, The Leading Hotels, and Genesis Burson-Marsteller.

Genesis Foundation’s music festivals have caught the attention of music lovers and bands alike and their flagship event—the Kasauli Rhythm & Blues Festival, has been a total sell out in all its four editions! #GoaRnB takes the tradition ahead, combining the fun and excitement of a place like Goa, the lure of music, and the joy and satisfaction of ‘giving’ for a good cause.

The line-up features 10 musicians & bands, who promise enthrall the music lovers with a mixed bag of music genres—Pop, Rock, Sufi, Fusion and Bollywood! They are:

  • Aviv Pereira Project featuring Spencer Maybe Pearce
  • Herman Abreo Blues Band
  • Divine Raga
  • Soulmate
  • Sun
  • MoonArra
  • The Doors of Perception
  • The Goan Serenaders (Half an hour of Goan music with dancers in local attire)
  • Ministry of Blues
  • Shilpa Rao (Bollywood playback singer)

Prema Sagar, Founding Trustee of Genesis Foundation said, "While we have some incredible talent taking the stage, this event is much more than just another music festival. It is about a chance of life to 15 under-privileged, critically ill children. It warms our hearts to see our sponsors, supporters, musicians and attendees come together and pitch in for the cause."

Vijay Subramaniam, Managing Director, India & South-East Asia, Bacardi India Pvt Ltd, said, "Grey Goose is proud to continue its association with Genesis Foundation. The Goa Rhythm & Blues Festival embodies the spirit of creativity, optimism, and accomplishment, much like Grey Goose, which lives by the motto – If you can imagine it, it can be done."

Pradeep Wadhwa, Director Corporate Communications, PepsiCo India, said, "Genesis Foundation does an extraordinary job of supporting under-privileged children who are critically ill and, we, at PepsiCo are proud to be associated with them in supporting this noble cause. We congratulate Genesis Foundation for putting together yet another exciting season of Rhythm & Blues Festival, which has now become a ‘must-attend’ event for music lovers."

Samar Singh Sheikhawat, Senior Vice President Marketing, United Breweries Limited, said, "Kingfisher is delighted to partner with the Genesis Foundation at the Goa Rhythm and Blues Festival. They have been doing exemplary work to improve lives in various fields of human endeavour and Kingfisher stands for the good times. We see a natural fit around this exciting property and look forward to its continued success."

In order to raise awareness and resources to facilitate medical assistance to GF Kids, Genesis Foundation has created unusual and unique participative fundraising events involving music, art and food. Some of these events are Kasauli Rhythm & Blues Festival, CEOs Cook for GF Kids, Music for Life events, among others. GF is also the beneficiary of CEO’s Got Talent, produced by FremantleMedia.

Brand : Genesis Foundation's Goa Rhythm & Blues
Management Agency : Individual
ACTTM: Aviv Pereira Project, Spencer Maybe Pearce, Herman Abreo Blues Band, Divine Raga, Soulmate, Sun, MoonArra, The Doors of Perception, The Goan Serenaders, Ministry of Blues, Shilpa Rao