Nineteen-year-old junior world record holder Javelin Throw athlete Neeraj Chopra was recently named as the Brand Ambassador by sports drinks giant Gatorade India on a four-year contract going up to 2021. Chopra, who holds the junior world record in javelin throw, have joined the likes of PV Sindhu, Usain Bolt, Lionel Messi and Serena Williams to endorse the company, which comes under PepsiCo’s umbrella.
Neeraj, who is currently in the fold of JSW Sports and Gatorade India will have him work closely with the Gatorade Sports Science Institute during the period of the partnership to better understand his training and match day nutrition.
Commenting on the association, Neeraj Chopra said, “The upcoming events will be important milestones for my career and I am gearing up for it. The entire team at JSW Sports has been working hard, with support from the Sports Authority of India and the Athletics Federation of India, to ensure I am in the best possible shape for the games. This hard work is accompanied by long hours of practice, persistence and perspiration. Each day, my performance needs to be better than the previous day’s and I need to take every challenge head on. I am honored to join the Gatorade family of athletes, which consists of sporting legends from across the world.”
Announcing this collaboration, Vipul Prakash, Senior Vice President-Beverage Category, PepsiCo India said, “We are delighted to welcome Neeraj Chopra into the PepsiCo India family. We believe that Gatorade is the perfect fuel for him as he embarks on his journey towards gold. Gatorade is a scientifically formulated sports drink that provides the right hydration and fueling during a strenuous game or a training session. Neeraj’s never-give-up attitude and determination personify Gatorade’s spirit and we are extremely proud to partner with him.”
JSW Sports CEO, Mustafa Ghouse said, “We have been working closely with Neeraj for some time now and to say that he is tremendously talented and hardworking, is an understatement. This association with Gatorade has happened at a perfect time and it’s one that aligns with our effort of making him the best.”