Celebrity Chef Ajay Chopra, of MasterChef India fame was recently roped in as the Brand Ambassador of Sumeru. Sumeru is a processed and frozen food manufacturing vertical by Innovative Foods Limited (IFL).
With this association, Chopra will endorse various ranges of Sumeru frozen food.
Speaking on his association with the brand, Chopra said, “Sumeru is a brand that thrives on creating innovative food products by utilizing deep consumer insights. I’m really looking forward to dig deeper into my culinary repertoire and share my love for food with everyone along with the team at Innovative.”
Speaking on the occasion, Kannan Sitaram, Chief Executive Officer – Innovative Foods, said, “At Sumeru we are constantly innovating our product range through a combination of market research, product research and consumer trends. With this as the foundation, we have a slew of new launches planned over the coming months. Hence, we felt that this is the right time to bring on board a celebrity brand ambassador and we wanted it to be someone from the food industry with a reputation for innovation.”
Adding to this Saurabh Kumar, Vice President, Sales & Marketing, Innovative foods, said “Chef Ajay Chopra is known for giving a quirky and modern touch to Indian food and he fits in perfectly with the various brand offerings Sumeru provides to its consumers. We are excited to have him on board with us and are confident that consumers would enjoy our joint efforts to bring to them innovative and new food experiences.”
Chopra has been associated with various brands as well as hotels in India and abroad. He has been featured in some of the top food shows like MasterChef India, Northern Flavours, Hi Tea, Veggistan, etc. and has his own YouTube channel – Chop Chop Chopra.