Myth or folklore, there is always something legendary that marks Friday the 13th. So why should this year be any different? As a part of their flagship platform What’s Brewing, Budweiser is bringing 13 events to celebrate Friday the 13th. Join the fearless, as the brand brings the biggest events to town this Friday, 13th October 2017.
‘Budweiser’s Friday the 13th’ will feature an exciting line-up of international artists like Will K, Robert Falcon, and CID Inc. who will be performing in Delhi, Bangalore and Mumbai. The lineup will also feature leading local artists like Progressive Brothers, Kan i and Zephyrtone.
Speaking about Friday the 13th initiative, Vineet Sharma, Associate Marketing Director, AB-Inbev said, “Budweiser has always been on forefront of offering innovative experiences for our consumers through our campaigns. This is a unique concept wherein we are celebrating Friday the 13th in India for the first time, with 13 events which will be held simultaneously across 13 venues. Combined with a power packed line-up of international artists, we aim to own this much talked about day. This initiative is in line with our endeavor to bring alive new occasions and shape the music culture in India.”