Assam Tourism along with Brand Ambassador Priyanka Chopra has come up with their latest campaign – Awesome Assam promoting their state and it is a visual treat. The video is a glimpse into the rich culture of Assam and its breathtaking nature’s beauty, depicting the uniqueness of the Northeast. In the video, Priyanka looks ravishing in Assamese mekhela chador learning steps of Bihu, Assam’s folk dance. The video gives a glimpse into the state’s cultural heritage, festival, temples, folk dances and much more.
With their new tourism policy, the government has also announced subsidy and incentives to attract film industry. Assam tourism’s new brand entity ‘Awesome Assam’ featuring Priyanka Chopra as Brand Ambassador is all set for global launch on 1st November.