Big B To Endorse Innerwear Brand Lux

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Popular Kolkata-based innerwear manufacturer brand, Lux Industries Limited has appointed the legendary Bollywood star Amitabh Bachchan as its Brand Ambassador to endorse its brands – Venus and Cott’swool.

The company believes that by getting Big B on board as its Brand Ambassador will lead to communicate and reach a wider segment of customers. The company also plans to launch Big B through a mix of communication mediums like TV, print, radio, on-screen and online and advertisement campaign, which will roll out early next year.