Fashion portal Jabong.com will soon launch a special series of clothing inspired by the upcoming rom-com film ’Main Tera Hero’. The film stars the young and energetic Varun Dhawan, Ileana D’Cruz and Nargis Fakhri. The new collection will be youthful and funky, meeting the needs of today’s generation.
In the past Jabong has presented collections inspired by various movies like ’Yeh Jawani Hai Deewani’, ’Bhaag Milkha Bhaag’ and ’Dhoom 3’. Speaking on this new association, Mr. Praveen Sinha, Co-Founder and Managing Director, Jabong.com said, "Jabong.com has always aspired to create fashion statements through its highly fashion forward customers. Our association with ’Main Tera Hero’ and other Bollywood movies is our way of bringing the latest and fresh fashion closer to our customers but with a better accessibility. We are excited to see promising response from this collection."
’Main Tera Hero’ is produced under the banner of Balaji Motion Pictures. Commenting on the Association with Jabong, Alpana Mishra, CEO at Balaji said "Innovative strategies for co-branded communication are a key to film marketing. The association of our film ’Main Tera Hero’ with Jabong is clearly one of those and the entire team here at Balaji Motion Pictures is very excited about this partnership."
Bottomline Media Pvt. Ltd. is the agency behind this creative association between Jabong and ’Main Tera Hero’. When asked why did the agency choose Jabong. Com for Main Tera Hero, Tanaaz Bhatia – CEO & Founder of Bottomline Media Pvt. Ltd said "Main Tera Hero is a fun and youthful film with the Country’s three most promising actors essaying lead roles. So when we had to think of an equally cool & fun platform to launch the films line of clothing & accessories, we couldn’t have asked for anything better than Jabong.com! Off late we’ve seen a steady increase in the trend of shopping online and we’re sure that with this association, more and more people can aspire and get access to trendy fashionable attire and dress like movie stars."
The movie is soon to be released and with such marketing tactics we are sure the film will break box office records.
Nashmina Lakhani, ACTFAQs